"Maybe theres no market for that."

"It is very similar to *this* or *that* existing product."
"People won't be interested / make fun of me."
"I'm not sure if I should waste time even thinking about it!"


Working from home requires a way in order to mark the end of the working day. I've established a little, yet successful, routine that includes a running session. During this away-from-the-computer time, I allow my mind to wander and often develop all kinds of ideas.

When I open the door back home, I've already forgotten most of those thoughts. But sometimes, one or two ideas stick that I feel like exploring further.

But after a few minutes, a few hours, or a few days, it isn't rare for me to be submerged by my own objections.

Disproportionate enthusiasm and spontaneous optimism gives way to contradictory opinions and thousands of excuses to not do anything about these ideas.

My well-trained project manager brain starts to anticipate, scan, and analyse all the potential risks of failure.
And before having written a single line of code or drawn a single shape for a mockup, my reasonable self tries and dictates me to stop, and focus on more rational projects.

When it isn't my own objections, I can always count on other people's opinions and, by-default, negativism to kill original ideas.

Please don't misunderstand me. I value my friends hypotheses. In fact, I value them so much I tend to quickly bury the reason why I was so excited in the first place and forget that they probably have a wrong or only an approximative understanding of the idea I'm trying to get feedback on.

With nothing clearly defined, it is indeed easy for that person to make up their own vision of it. And, to be fair, I sometimes also have this creativity-killing attitude towards my friends' ideas.

This is partially due to our education. We assume giving feedback means finding things to improve and often fail to acknowledge what's awesome in an idea.

Creativity is a very fragile process.

It's not to say every idea is worth pursuing. In fact, most of them probably aren't. But they don't necessarily deserve to die from a horrible and painful hate explosion.

Creativity is a very fragile process and ideas are shy animals.
We have to treat them well in order to have them visiting us again and again.

We need to give the idea we used to love a chance to evolve and become the root of a better idea.

So, how can we do that?

First, by identifying our negative catchphrases. Chances are that you will formulate quite identical excuses or fears for every new ideas (see the remarks in the introduction of this post).

Second, by creating an idea processing system that enables them to live and evolve. Basically, a good way to start doing it is to write down your ideas and review them on a regular basis (I'll write more about my own workflow in a future post).

Third, you should carefully pick the people you ask opinions from. Determine what kind of answers you're going after and express yourself clearly about not only your idea itself, but what you expect from them in terms of feedback.

Lastly, allow yourself free time to create. Stop always running after the best idea and settle a bit on ideas you like.

Time you enjoy wasting, is not wasted time.
-John Lennon